Alicia Roberson joined NCTR in January 2022 as the organization’s Associate Director of Marketing and Communications. Previously serving in a leadership marcom role in the higher education industry, Alicia brings a wealth of experience in project and brand management, coordinating publications, media relations, and developing thoughtful, integrated communication plans to the position, as she aims to increase brand awareness, accessibility and engagement of the organization. Alicia holds a bachelor’s degree in journalism from Eastern Illinois University and an MBA from Saint Xavier University. Alicia is based in Chicago.